According to various reports, video currently accounts for 70% of all internet traffic, and is forecasted to hit 90% in 2020.
Due to the below data, video was one of the top SEO strategies for search traffic discussed at the 2017 Digital Summit in Los Angeles.
Stats from BBC News Business Article:
- Video will account for 80% of all internet traffic by 2019, up from 64% in 2014, says technology giant Cisco.
- Facebook founder Mark Zuckerberg says that 90% of the social network's content will be video-based by 2018.
- And network company Ericsson thinks mobile video traffic will rocket 55% a year between now and 2020.
WHY USE VIDEO
So what does this information mean for you? Start creating video if you're not already doing so!
Now this does not mean you should drop everything and attempt to start a career as a YouTube star. (Well, you could, but that's not necessary.)
If Google, the search engine responsible for potentially sending traffic to your website, and Facebook, the leader of the online social world, are both putting major emphasis on video, I think it's time we listen. Smart SEO agencies are doing it, and you know what? I am, too.
In fact, video has been a major initiative for my own website. I've been killing it with Facebook Live and planning to create more videos to upload to my YouTube Channel.
WHAT ARE THE BENEFITS OF USING VIDEO
Think about video like you would any social media post - it enhances the content on your blog and can even drive traffic back to your site.
Now think about video with regards to SEO. Content with video, whether it's hosted on YouTube, your blog, (or Facebook in the future) can receive priority in the search results.
Not only are you creating content that search engines want, you're creating the type of content people want to see - and ultimately, both you and the search engines want to create the best online experience for your audience.
WHAT TYPE OF VIDEO SHOULD YOU MAKE?
High quality, shareable videos that are either pre-recorded or live. Different channels have varying benefits and just like monetization, you should diversify your efforts and see what works.
Your audience may prefer to watch videos directly on your blog while others may enjoy seeing it in their social media feeds. Test everything - but don't lose focus. Video should supplement your content, not take over your content entirely.
Also, keep in mind that the Live platforms you choose should correlate with your target market. If you're targeting the millennial age group, then live video on Insta-stories and Snapchat is where it's at. Facebook is for a broader age group but more so 25+.
YouTube is not a social media platform; it’s the second most important search engine in the world – after Google.
Google owns it and will consequently push YouTube videos in their search results. This is why it’s beneficial to host your videos on YouTube vs other video platforms.
Google prioritizes videos in search results and this is only going to get more important in the future.
Use YouTube as a traffic driver to your blog and your mailing list. You can connect with people on YouTube as they get to know your personality and get to know you.
Ximena De La Serna is a digital entrepreneur that helps women to be successful online so they have the freedom to live their lives on their own terms. She specializes in the Spanish-speaking market and offers various courses including YouTube Pro - a niche course teaching influencers how to use YouTube to market their business. You can learn more about her at XimenaDeLaSerna.com.
Remember that YouTube has an algorithm like Google, which means they prioritize the user experience. Think about the person first.
Unless your goal is to be a YouTube influencer, make videos that are 3-5 minutes long. It’s better to have shorter videos with higher retention rates then long videos where people stop watching after a few minutes.
Shorter videos are more digestible and people would be more likely to watch more of a short video than a long video.
Your existing audience is more likely to watch longer videos since they already know you. But the shorter ones should help attract a new audience and not scare them away.
80% of videos can be shorter and used to attract new followers and 20% can be longer and directed at recurring readers.
Familiarize yourself with Google Analytics – it offers excellent insight into your audience, how long they watch your videos, and most importantly – where they stop watching them.
YouTube uses retention rates (how soon someone stops watching your video) to determine if you have a quality video that should be featured in their search results.
You can see which videos are most popular and create more content based on those topics, create a freebie related to the topics of those videos, or even launch a product that focuses on that topic.
SEO for Youtube
Use Keywords in YouTube as you would for your blog. These are the key places to insert Keywords in YouTube:
- Description (more than once if possible)
YouTube listens to you so verbally include your keywords in the first few seconds of your video.
Does quality matter? What technology do you need to create a Youtube video?
Quality matters but don’t get hung up on the tech. Make use of natural lighting and use your smartphone to get started. It works!
You can always upgrade and buy a DSLR, mic, and professional lights if and when needed, but you can start with what you already have: a smartphone and daylight.
Video Monetization (for non-YouTubers)
YouTube doesn’t have to be a revenue generator and you don’t have to worry about becoming a “YouTube Star”. In fact, turn off ads until you have a high viewership.
When you first get started, turn off your ads. You don’t have many views or followers so why scare off a potential viewer? It’s not worth the dollar or two you might make that month.
For 100,000 subscribers and .05 per click you would make about 100 dollars a month.
Likewise, for the sake of $20 a month for 20,000 subscribers, you could lose the chance to gain new followers that could sign up to your mailing list, by your affiliate products, or purchase your services.
If your goal is not to use YouTube as your main content driver, use your channel to promote your blog posts with affiliate links or even to do a video review on youTube, then you could potentially make more money.
If you're not using Facebook Live...you should be. There's currently little to no competition PLUS IT’S CURRENTLY FREE.
Facebook is rumored to start charging for this in the future (just like they have with everything else) so take advantage of it now. The same goes for Facebook Groups.
Facebook WANTS people to use Live so they’re giving priority to Live videos and showing them to a wider portion of your audience.
If you have a Facebook page, then you should know that your posts are only shown to a small fraction of your followers. However, your Facebook LIVES are shown to a vast majority of your followers. Take advantage of that.
While Facebook Live offers vast advertising opportunities for your blog, go live in whichever social media channel you have the most interaction with your community.
These are the questions covered in the video:
- What happened to Periscope?
- Why is Facebook Live the latest thing?
- How do you think Facebook Live can help grow someone’s audience?
- What types of things should someone talk about on a Live?
- What are some tips for overcoming the fear of live video?
- How do you promote a Live in advance? Should you?
- Are there any tools or tech that are needed for a more professional Live video?
Best Practices for Facebook Live
- The most important thing is to be authentic and offer valuable information. You’ll build trust over time.
- Promote your video in advance. Create a Facebook event, send an email to your subscribers, share it on other social media channels, and you can even write a blog post about it.
- Don’t forget to give calls to action throughout your Facebook Live asking viewers to share the Live video, like your page, or visit your blog post. Whatever it is you’re trying to accomplish with the video, make sure to tell your audience to take action.
- Also, tell them to leave you comments to create engagement during the video. Ask viewers questions to get them involved and tell viewers watching it after it’s gone live that you still want them to leave comments, too.
- Go live for a minimum of 3 minutes but ideally, 15-20 minutes is a good amount of time. Remember: the longer your video, the more people who can watch it, and most importantly - the longer Facebook will promote your video!
This is ultimately the best part about Facebook Live and why it’s so important! Because Facebook wants you to use it, they are showing it to more people as opposed to your Facebook page, which they only show to a fraction of your followers.
Repurpose Video Content
You can even turn Facebook Live videos into webinars to sell something in the future and then turn those same videos into content for a course. Tie it all together and make sure you have an awesome email opt-in and affiliates in those blog posts.
How I repurpose content with Facebook Live:
FACEBOOK LIVE ---> YOUTUBE ---> BLOG POST (transcripts) or
POPULAR BLOG POST ---> FACEBOOK LIVE ----> YOUTUBE
Facebook is a top social media channel because not only can you do paid ads that specifically allow you to target your PRECISE audience, but also because of the potential reach Facebook Live offers.
Facebook Live is important because you can reach more of your followers AND other people that are not currently following you.
Podcasts offer the opportunity to connect with an audience on another level, something more than you can with a blog. People might even feel like they’re a part of your life because they hear from you and feel like they know you.
Should you blog or podcast? Consider your strengths. Do you feel more comfortable talking than writing your thoughts and tips? Do you feel more comfortable behind a mic but not in front of a camera? Consider podcasting!
These are the questions covered in the video:
- Why is podcasting a good online business model?
- What inspired you to start a podcast?
- What are the benefits of podcasting vs blogging/writing?
- How do you promote your podcast?
- Generally speaking, what type of an audience does a podcast appeal to?
- How has a podcast helped you sell other services/products?
- What are the basic equipment/tools you need to get started?
- Are there any resources you can recommend for people interested in learning more about podcasting?
How to Promote a Podcast
Promote your podcast the same way you would a blog. Email your list to tell them about your podcast and then feature the “Show Notes” (podcast transcript or key lessons) in a blog.
Facebook groups are also a good place for the listeners to connect with each other and continue the conversation.
Sell Products or Services through Podcasts
If you offer services, you can really build a relationship with people allowing you to create trust. Podcasts can accelerate the trust process and encourage people to buy your services much easier.
It benefits your credibility and you can go in-depth about topics so you’re offering extensive value to your audience.
Podcasts work well for niches but you can also elaborate on the various topics around your main topic.
Tools needed to start a podcast
- Microphone – USB mic on Amazon like Blue Yeti, Blue Snowball, or the Snowflake (travel mic)
- You want the quality of the audio to be as good as possible.
- Wear headphones when you record.
- You can record the podcast using QuickTime, Garage Band, Audacity, or your iPhone. It’s very simple.
- You can get intro music and a voiceover on Fiverr for $5-$10 USD. You can also find editors to help you fine-tune your podcasts or you can learn to do it yourself.
Learn more about podcasting:
NOW, IT’S YOUR TURN TO BE THE SIX-FIGURE BLOGGER
Here are the Key Things to Consider from the Lesson
List five products you could review on Youtube or Facebook Live.
List five blog posts you could bring to life on Facebook Live.
Is anyone else currently doing video in your niche?