Many people spend the majority of their waking hours with Facebook by their side. This is why it's one of the top social media platforms. Plus, Facebook has in-depth data about their users, which is good if you want to pay to reach them.
On Facebook, people want:
- Information that matters to them.
- Content that is entertaining.
- And they don’t want constant advertisement.
Facebook tends to be the most difficult social media channel in which to gain new followers. People are protective of what shows up in their newsfeed. However, if you can gain a following here, it's a golden opportunity.
Let’s talk about the two unique options Facebook offers: Pages and Groups.
A Facebook Page is essential for any online business. Use it as your social introduction. Tell people who you are, what you do, and why you’re amazing.
Aside from simply being a “storefront”, determine a purpose for the Page. What do you want it to accomplish?
In my case, I want Facebook to be a place for daily conversations. These are my main goals:
- Promote my daily blog post
- Provide additional one-off tips
- Share big blog news
- And the most important: provide a place where readers can interact
In fact, I encourage all my readers to post questions on the Facebook Page (instead of emailing me directly). Not only does it help me reduce the numbers of emails in my inbox, it benefits the reader, because they get the opportunity to receive more feedback from a greater amount of people–not just me.
In addition, if they post a question on Facebook, other readers with the same problem might find solutions as well. Many times I’ll post questions that I’ve received in comments and emails on the Facebook Page so a larger amount of people can learn from the group’s answers.
As a bonus, by having audience participation, it stops being a one-way conversation between them and me. Others get to chime in and share their advice. People like to help others and share their knowledge. I give them a chance to do that in this social media platform.
Engage your audience with lovely visuals, quotes, your own questions, tips of the day, pictures of the day, and so on. And make sure your posted images are comment-worthy!
This is one of the biggest opportunities on social media right now. Don’t think about it. Don’t wait until you have an audience. Reserve a Group ASAP because Facebook is making changes to Groups as we speak.
Strategically, if you plan to launch a product, blog, or service in the future – you can start building a loyal following in a Facebook Group now. When you do launch, you’ll already have an audience.
Currently, Facebook isn’t charging for Groups but they are manipulating Pages by limiting the amount of content that shows up in people’s newsfeed. However, threads from Groups get constant action in the newsfeed.
And that’s exactly where you want to be: the Facebook newsfeed, directly in front of your reader.
There are three main uses for Facebook Groups:
Groups are Similar to a Forum
I suggest you start a Group where your readers and followers can talk to each other, answer each other’s questions, and you can directly promote your own content, too.
I don’t have the answer to every single question and neither do you. My readers can have conversations without me, make new friends, and expand their topic outside of my blog posts. Also, the content within a Group is searchable; in a Page, it is not.
Providing an open space for your audience to engage relieves pressure from you while also helping them connect with each other and establishing a community that members will continually revisit.
As shown in the above image, my audience can interact within this specific space. They told me they didn't want a forum for Travel Fashion Girl and preferred a group instead. For this reason, I decided to expand my Facebook presence by adding a Group.
Groups are a Members’ Only Space
A Facebook Group can be used to host a private membership community like the one we have for The Six-Figure Blogger. This is more exclusive than a traditional Group and brings together specific people that are all part of the same organization.
This is beneficial for business owners because it doesn’t cost anything to host everyone on Facebook. Members like it because they can access information easily from their favorite social media platform.
Everything essential to your daily needs is all in one place.
The main drawback to hosting your community on Facebook is that you don’t “own” anything. If Facebook decides to close down the Group, start charging for it, or delete all your members—you have no control.
Groups Can Replace the Need for a Blog or Website
A Facebook Group can become so powerful that it can completely replace the need for a blog. It can become a self-contained community that you manage and later monetize as it grows.
The above example "Moving to Playa del Carmen" features a business that sells eBooks about living in a specific destination. Because it's a local community group, she can easily sell her eBook on her group without needing to have a website.
Some people create Groups that have nothing to do with a specific blog or website. They simply create a Group so they can build a community for a certain topic.
I didn’t monetize my Facebook Group because it’s a place I’ve created for my blog readers with a zero-promotion policy.
Many Groups with large audiences are selling ads and even getting sponsors.
Say you have a blog with 1,000 monthly visitors. They may or may not read your blog every day, and if someone advertises with you, they may not even notice. On the other hand, say you have a Facebook Group with 1,000 members. The chances are that they visit the group at least once a day or once per week.
Think about it—most people check their Facebook frequently. Plus, people only join a handful of Groups they care about. Those Groups’ conversations show up in daily newsfeeds, getting constant attention.
This is very attractive to an advertiser. You don’t even need to have a blog, website, or product to run a successful group. Similar to a blog, if you grow your membership and provide valuable content, the money will follow.
In the above example, "Expats & Locals Market in Playa del Carmen", they have over 3,000 members so they sell advertising on the group's cover image. From what I understand, their advertising fee is based on the number of members, which works out to roughly $100 for low season and $200 for high season (monthly). As you can see, a local restaurant is currently advertising with them.
Ultimately, all of the above examples have one thing in common: they build a community.
One of the takeaways I want you to learn from this course is that there are many ways to make money online. Don’t get “stuck” in the idea of a blog. A blog can be just ONE ASPECT of a larger online opportunity for you.
NOW, IT’S YOUR TURN TO BE THE SIX-FIGURE BLOGGER
Here are the Key Things to Consider from the Lesson
Of the Facebook strategies that you learned in the lesson, which ones are you currently not using?
What type of Facebook group could you create?
What topics could you post about on your Page that will strike a conversation?