Module 5

Affiliate Sales Overview

The majority of my income comes from affiliate sales. This is because my website is about products. I’ve earned affiliate link commission from $.80 on a travel adapter to $275 on a tour booking.

What are affiliates?

Wikipedia describes Affiliate Marketing as “a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.”

Essentially, whenever you link to a product on your blog using your special affiliate link, you are eligible to earn a commission if someone buys that item.

To clarify:

  • Your blog reader is the “customer”.
  • You are the “publisher” (affiliate).
  • The “network” is a company, like Amazon or Commission Junction.
  • The “merchant” is the brand whose products you link to, like Nordstrom or Travelocity.

Affiliate sales are one of the top methods to monetize a website. We will be discussing it in depth in this module. I’m excited to share this with you--let’s get started!

How do affiliates work?

  • Sign up for a free membership to an affiliate network.
  • Apply to individual brands’ programs within the network.
  • Once approved, the brand will give you a unique code to link to their products on your website.
  • Add this code to links within your blog content.
  • If your reader buys the product through the link on your website, you can qualify to earn commission on the sale.

Isn’t it bad to have external links sending people away from your website?

I wouldn’t worry too much about people leaving your website to go to Amazon or other online retailers. If they did it through an affiliate link on your site, then that's a good thing! It means you might make money.

It's not like the reader is leaving your blog to go to another blog or to social media where they're going to get lost.

Lots of people jump off my site to go shopping through the links on my site, but it doesn't matter because the ultimate goal is to earn an income, right?

The way I see it, people come to my site and find what they are looking for. I offer a valuable resource by helping them find the things they need for travel. So will you.

How do you choose which companies to link to?

The majority of my income comes from affiliate sales. This is because my website is about products. I’ve earned affiliate link commission from $.80 on a travel adapter to $275 on a tour booking.

What are affiliates?

Wikipedia describes Affiliate Marketing as “a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts.

The industry has four core players: the merchant (also known as 'retailer' or 'brand'), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as 'the affiliate'), and the customer.”

Essentially, whenever you link to a product on your blog using your special affiliate link, you are eligible to earn a commission if someone buys that item.

To clarify:

  • Your blog reader is the “customer”.
  • You are the “publisher” (affiliate).
  • The “network” is a company, like Amazon or Commission Junction.
  • The “merchant” is the brand whose products you link to, like Nordstrom or Travelocity.

Affiliate sales are one of the top methods to monetize a website. We will be discussing it in depth in this module. I’m excited to share this with you--let’s get started!

How do affiliates work?

  • Sign up for a free membership to an affiliate network.
  • Apply to individual brands’ programs within the network.
  • Once approved, the brand will give you a unique code to link to their products on your website.
  • Add this code to links within your blog content.
  • If your reader buys the product through the link on your website, you can qualify to earn commission on the sale.

Isn’t it bad to have external links sending people away from your website?

I wouldn’t worry too much about people leaving your website to go to Amazon or other online retailers. If they did it through an affiliate link on your site, then that's a good thing! It means you might make money.

It's not like the reader is leaving your blog to go to another blog or to social media where they're going to get lost.

Lots of people jump off my site to go shopping through the links on my site, but it doesn't matter because the ultimate goal is to earn an income, right?

The way I see it, people come to my site and find what they are looking for. I offer a valuable resource by helping them find the things they need for travel. So will you.

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